Intuit TurboTax 2023 Brand Campaign Come to TurboTax Is a Reminder to Get Started On What You Do Best: Not Taxes

Finally, there’s a shot of the man himself, standing tall and looking heroic right before the reveal of Schwarzenegger’s superhero name, Agent State Farm. Legends like Arnold Schwarzenegger, Stone Cold Steve Austin, Tom Brady and so many more will all be seen during commercial breaks of this year’s game. As always, the companies will be getting as creative as possible to stand out among the long list of ads that fans will see on Feb. 11. Actor Jason Momoa tells actors Zach Braff and Donald Faison from the aughts TV comedy “Scrubs” that his Super Bowl watch party is canceled because his cable is out. Cue a “Flashdance”-inspired song-and-dance routine with Braff and Faison praising the advantages of T-Mobile’s home internet. “It’s the last tent-pole mass media event at the moment,” Kofi Amoo-Gottfried, chief marketing officer for DoorDash, which has a commercial in this year’s Super Bowl, told CBS MoneyWatch.

But they are quirky and memorable enough that when you start panicking on the afternoon of April 14, you are relieved to remember the service that landed Ted Lasso as a spokesperson. The craft marketplace is advertising its new “gift mode,” a service that helps shoppers find gifts for others. The ad features Americans trying to figure out what to give France as a thank you present in exchange for the Statue of Liberty. The travel booking site features Tina Fey as she uses body doubles to try out a variety of travel experiences — with the doubles including her former “30 Rock” co-star Jane Krakowski as well as actor Glenn Close. The beer maker is going for nostalgia with its one-minute long commercial featuring its famous Clydesdale horses.

DoorDash is making an unusual play this year in the Super Bowl, with its ad dangling a sweepstakes offering one viewer the chance to win everything that is advertised during the championship game. Yes, that includes every car, like the BMW mentioned above, and every non-alcoholic food item, including mayonnaise and Reese’s peanut butter cups. “The reality is everyone has a Walken impression. But there’s only one original,” Rich Silverstein, co-chairman of Goodby Silverstein & Partners, which created the ad for BMW, noted in a statement. It’s a fun ad, for sure, but the question now becomes whether Sudeikis’ familiar mug will be enough for TurboTax to claim “Best Super Bowl Ad” honors this year? But given how much fans love Sudeikis as “Ted Lasso,” and from numerous other roles including “Horrible Bosses,” “Colossal,” “30 Rock,” and a lengthy stint on “Saturday Night Live,” the TurboTax ad will surely be in the conversation.

  1. BetMGM already has a history of using prominent athletes and celebrities to promote its product, and three of them are teaming up for this Super Bowl ad.
  2. Yes, that includes every car, like the BMW mentioned above, and every non-alcoholic food item, including mayonnaise and Reese’s peanut butter cups.
  3. The candy brand, making its Super Bowl, debut teased actor Addison Rae teaching a mystery student some dance moves for their big commercial debut, with her noting, “That was cute!” in a slightly dubious tone.

Along the way, the ad cycles through different accountants as users transform their appearances by removing special effects make-up, including a full body, zip-up human suit. It’s Sudeikis who steps out of that suit, and goes on to list a slew of work complications that make his accounting needs more unique than most. All features, services, support, prices, offers, terms and conditions are subject to change without notice. In recent years, the NFL has run its own Super Bowl commercials featuring some of the biggest stars in the game, and that formula will not change for Super Bowl LVIII with multiple stars appearing in Ghana for this teaser.

Last season’s NFL ad saw Mexican flag football star Diana Flores playing keep away from some of the biggest names in the league. Intuit TurboTax will have a spot featuring “Abbott Elementary” turbotax commercial creator and co-star Quinta Brunson and directed by Taika Waititi. The 45-second ad will air in the second quarter of the Super Bowl; for now TurboTax is airing a teaser with Brunson.


This year’s Super Bowl commercial from Coors Light brings back an old classic — the Silver Bullet train. Along the way, Grammy-winning country singer Lainey Wilson gets a cold beverage, and Coors Light also pokes a little fun at rival Corona. Chris Pratt is a megastar, and he has played countless roles in blockbuster movies over the years. In 2023, he even voiced Mario in “The Super Mario Bros. Movie.” In this Pringles ad, Pratt is sporting an impressive mustache in real life, and his resemblance to Mr. P gets him another role as a well-known mustachioed character. You have heard of Smelly Cat, but Mayo Cat is set to make its debut alongside Kate McKinnon in this Super Bowl ad for Hellmann’s. The funniest aspect of this commercial is that McKinnon even takes a lighthearted dig at fellow SNL star Pete Davidson’s love life.

Bowl LVIII commercial and you could start the year with a win.

“It’s the one time you have left where you can have 100 million people-plus paying attention to the same thing.” Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With more than 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. Please visit us for the latest information about Intuit, our products and services, and find us on social. The integrated campaign will span broadcast, digital, audio and social with digital partnerships with Roku, Twitch, Spotify, and BuzzFeed.

Field of Fake BODYARMOR

TurboTax will also be one of the brands to run media on the recently launched Netflix ad supported plan, giving the brand the opportunity to reach the highly engaged Netflix audience throughout the tax season. Whether TurboTax’s new Super Bowl commercial proves to be as memorable is unclear, but it’s certainly quirky. Featuring a tracksuited dude wearing headphones, dancing in front of a fountain, it revolves around the slogan “don’t do your taxes.” A lovely sentiment, for sure.

This humorous ad for what BIC calls “the most borrowed lighter” features Snoop Dogg, Martha Stewart and Willie Nelson as they banter about the advantages of using the EZ Reach lighter to light, well, all kinds of things. TurboTax’s full Super Bowl commercial can be viewed ahead of the big game on iSpot, and you no doubt surmised that “Ted Lasso” star Jason Sudeikis is the famed funnyman in question. The “Come to TurboTax” campaign has a total of seven films and will culminate with a spot in the NFL Super Bowl LVII, the brand’s tenth year in The Big Game. In addition, TurboTax will once again be the presenting sponsor of both the AFC and NFC Divisional and Championship Games. When France sent the Statue of Liberty to the United States in 1884, that was a hard gift to top.

In the spot, a blizzard threatens to stop a delivery of Budweiser, until a team of Clydesdales are hitched to an old-fashioned wagon loaded with kegs. They travel over a snowy road and into a town where a bar is running low on Budweiser, saving the day. “The first Super Bowl spots to be released embrace light humor,” said Northwestern University marketing professor Tim Calkins.

“This isn’t a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics.” This is the third year the brand campaign is focused on the company’s TurboTax Live offerings. Leveraging Intuit’s AI-driven expert platform, TurboTax Live matches filers with a tax expert with the experience to handle their unique tax situation, who, in just one meeting, will prepare, sign and file their taxes for them. The name of the song is “The Safety Dance,” released in 1982 by the Canadian synth-pop band Men Without Hats. Formed in Montreal in 1977 by lead singer Ivan Doroschuk, Men Without Hats started out as a punk rock group, whose sound had gone in a more new wave direction by 1980.

Chief among them is San Francisco 49ers running back Christian McCaffrey, who will be on the field in the Super Bowl. The ad also features Cincinnati Bengals quarterback Joe Burrow, Dallas Cowboys wideout CeeDee Lamb, Edmonton Oilers captain Connor McDavid, Atlanta Braves star Ronald Acuña Jr., and soccer superstar Alex Morgan. A second teaser for Uber Eats features Grammy-nominated musician Jason “Jelly Roll” DeFord, who looks at himself in the mirror, having forgotten his face is covered in tattoos. PepsiCo’s lemon-lime drink Starry features singer Ice Spice and two animated mascots in a humorous ad about wanting to try other types of drinks. There’s a lot on the line for businesses, which this year are paying $7 million for 30 seconds of air time during Super Bowl LVIII. A winning commercial can stir interest in a brand, cement customer loyalty and even boost sales.

Zach Braff, Donal Faison, Jason Momoa T-Mobile

With Super Bowl LVIII now less than a week away, companies are already giving viewers a taste of what is to come in between the action on CBS. A number of the brands that will be airing commercials during the Super Bowl have already released previews that include big stars from the world of sports and entertainment. “Scrubs” stars and real-life friends Zach Braff and Donald Faison have become the musically-inclined spokesmen for T-Mobile of the last couple of years. For this year’s Super Bowl commercial, they are bringing Aquaman star Jason Momoa into the mix, as they did with John Travolta in earlier big game spots.